Our Origin Story:

Hey, I'm Oscar - the founder of Formula Art Studios. Thanks for taking the time to get to know us.

Like many fans, my spark was lit early. As a kid, however, it wasn’t telemetry or tire strategy — it was Pixar’s Cars. Watching Lightning McQueen carve his way through the field, flying past crashes to epic music, something clicked. Fast cars became more than machines; they became stories. That childhood fascination naturally grew into a lasting love when Formula 1 entered the picture. From then on, every race mattered. Wherever I was, if there was a race happening, you could be sure I was watching.

In 2023, life hit harder than any braking zone. A serious accident left me with a broken back and paralysis from T11 down. After emergency surgery and two additional corrective operations, the road back was long — years of rehabilitation, setbacks, and small victories measured one stint at a time.

During my time in the hospital, one thing stayed constant. Every Sunday, my dad would show up at the hospital with an HDMI cable and connect it to a small, worn television that the hospital had provided, so we could watch the race together. Because if there was one thing that couldn’t be paused, it was the Formula 1 World Championship. 

I vividly remember Fernando Alonso’s first podium with Aston Martin — a reminder that comebacks are possible. The chaos of the Melbourne Grand Prix that year also remains crystal clear — eight DNFs, red flags, and confusion. In that hospital bed, Formula 1 wasn’t just entertainment; it was motivation. Proof that resilience, patience, and belief still matter.

When I eventually got back on my feet, I realized something was missing. I loved Formula 1, but I didn’t love how it was represented in fashion and art. Too loud. Too obvious. Too much “cheap merch,” not enough design. I wanted pieces that whispered passion instead of shouting it. Pieces that only other fans would recognize — like an inside joke at 300 km/h.

So I built what I couldn’t find.

That’s how Formula Art Studios came to life.

Our Mission:

We create clothing and wall art inspired by racing culture — thoughtfully designed pieces rooted in speed, history, and feeling. Designs that fit just as naturally in a clean, modern home as they do trackside. Apparel that feels just as right in everyday life as it does on race day.

This brand is for fans who appreciate the details. The ones who notice liveries and understand why a perfect overtake matters more than raw speed. The ones who know that racing isn’t just about going fast — it’s about precision, courage, and heart.

We want Formula Art Studios to be a quiet nod between fans. A knowing glance. A “you get it.” Because loving motorsport isn’t a phase — it’s a lifelong championship. And we’re just getting started.

See you on race day.

— Oscar